Arak Day, officially announced by the Bali Governor’s Decree since 2022, returns this year to celebrate Bali’s iconic traditional spirit. To mark this special occasion, Arak Brem Bali Dewi Sri, part of PT Hatten Bali Tbk, proudly presents the Authentic Arak Encounter. This event is dedicated to honoring the rich heritage of arak while showcasing its modern-day potential.
Since 1968, Arak Brem Bali Dewi Sri has led the way as the first legally licensed brand in arak production, preserving traditional methods while embracing innovation. This year’s Authentic Arak Encounter reaffirms our commitment to keeping this iconic Balinese spirit alive and relevant by innovating ways to enjoy it—such as crafting refreshing arak-based cocktails for everyday enjoyment and celebrations.
“With over five decades of expertise in crafting authentic arak, Dewi Sri continues to preserve the traditional methods passed down through generations while introducing innovations to make arak more accessible and versatile,” said Ida Bagus Rai Budarsa, CEO of PT Hatten Bali Tbk.
“Arak is more than just a drink; it’s a reflection of Balinese culture and tradition. Our goal is to ensure that arak remains relevant for future generations by presenting it in creative forms, such as its use as a base for cocktails, while preserving its essence,” Budarsa added.
Arak has been an integral part of Bali’s cultural ceremonies and daily life for centuries. Recognizing its significance, the Bali Governor’s Decree established January 29 as Arak Day to celebrate and promote this traditional beverage.
Arak Brem Bali Dewi Sri, as a trusted name in arak production, continues to innovate with products that appeal to modern consumers. The brand envisions elevating arak from a traditional beverage to a versatile drink suitable for cocktails and social gatherings, ensuring its presence in both cultural and contemporary contexts.